Your ARCA identity
Every contract, CMA, and listing shows this name. Fill it in once, ARCA handles the rest.
Load a sample pipeline (3 leads, 4 properties, 4 deals) to see how ARCA looks populated. Demo rows are tagged. "Remove demo data" deletes only those, leaving your real client records untouched.
Invite an agent to your brokerage. They'll get an email with a link · once they sign up, they join your team. You'll see their contracts, activity, and deals in your broker portal.
Wiping ALL your data permanently deletes every lead, property, deal, and activity in your ARCA account, including real client work. Before you nuke, export a JSON backup so you can re-import if you change your mind.